When a user updates their app, does it count as another download? We can then take this number and estimate an average for weekly or monthly time frames. How does it differ from Daily Active Users (DAU?)įor DAU, the user just needs to open the app once in that day to be counted. So, if a user opened an analyzed app just once in the month, they'll qualify as a MAU. We look at the total sessions over the month and display the average number of unique users we saw open the app in that month. How are Monthly Active Users (MAU) calculated? In this case, we have more data for Android, which is the reason our current Android offering is more robust, specifically in terms of the breadth of metrics displayed. mobile for websites), which is why we have more robust data for desktop than mobile for websites. ![]() Our data sources and collection methodology differs from device to device (much like it does for desktop vs. Why is iOS data more limited than Android? User behavior and activity fully contained within the App is not currently measured. Similarweb App data offers insight into the overall performance of an App, including App rank, downloads and installs, and engagement metrics. ![]() Do you track a user's activity within an app?
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